Areas of Expertise
||Reporting / Analysis
Consult with and influence senior marketing leaders on marketing strategy recommendations for the Greek office and provide leadership, direction, and execution on all web design and development.
- Promoted to lead larger scope of work including coverage for an additional country office, South Africa. (June 2016).
- Manage marketing strategy and campaigns for local Greek office, influencing the European and Global Market Managers and ensuring alignment with company’s overall strategy.
- Manage all aspects of ad inventory, web and print content development, social media management, and communications, ensuring a positive and enhanced company presence with each online interaction.
- Create webpages, landing pages, banners, and emails utilizing personal design and creativity tactics, adhering to company brand standards.
- Analyze online data and statistics to help senior leaders make informed recommendations and decisions regarding the company’s marketing strategy and web presence.
- Optimize user experience and perform Search Engine Optimization (SEO) techniques to ensure websites comply with current industry SEO trends.
- Lead as point of contact and subject matter expert for all information and communication technology.
Lead all aspects of web design and content development, utilizing strong technology expertise and creative abilities to positively impact the company and drive revenue.
- Developed the Forex Capital Markets (FXCM) Greek website using Joomla CMS, and performed maintenance and upgrades for various other existing company websites.
- Created promotional flash banners, managed the banners inventory, placements trafficking, and reporting and tracking, ensuring a competitive edge in the marketplace.
- Managed social networks, creating content and performing search engine optimization to increase company presence, leading to increased revenue.
- Managed the creation of Adobe After Effects videos and Adobe Illustrator files.
Data entry and management of the information system.