{ } Christina Toumanidou

Professional Experience

Lead the global marketing strategy creation and implementation of FXCM in Australia, Africa, Europe and Middle East to different marketing channels and working with a team of experienced individuals in different marketing departments, reporting directly to CMO.

• Develop and lead the strategic development of FXCM marketing initiatives to generate leads and improve client retention
• Performance Analysis and reporting to measure business growth and success
• Conduct Market research and competitors analysis to identify potential opportunities and challenges
• Event Planning and coordination of different global events
• Build and maintain strong relationships with third parties such as publishers and partners
• Liaise with different departments including Legal, Compliance and Sales

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Consulted with and influence senior marketing leaders on marketing strategy recommendations for the Greek & South Africa office, and provide leadership, direction, and execution on all web design and development.

• Promoted to lead larger scope of work including coverage for an additional country office, South Africa. (June 2016).
• Managed marketing strategy and campaigns for local Greek office ensuring alignment with company’s overall strategy.
• Managed all aspects of ad inventory, web and print content development, social media management, and communications, ensuring a positive and enhanced company presence with each online interaction.
• Created webpages, landing pages, banners, and emails utilizing personal design and creativity tactics, adhering to company brand standards.
• Analyzed online data and statistics to help senior leaders make informed recommendations and decisions regarding the company’s marketing strategy and web presence.
• Optimized user experience and perform SEO techniques to ensure websites comply with current industry SEO trends.
• Leaded as point of contact and subject matter expert for all information and communication technology.

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Leaded all aspects of web design and content development, utilizing strong technology expertise and creative abilities to positively impact the company and drive revenue.

• Developed the FXCM Greek website, and performed maintenance and upgrades for various other existing websites.
• Created promotional banners, managed the banners inventory, placements trafficking, and reporting, ensuring a competitive edge in the marketplace.
• Managed social networks, creating content and performing search engine optimization to increase company presence, leading to increased revenue.

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Data entry and management of the information system.